Every day we open, we hope to do two things: to create amazing food for our neighbors and to bake a better world. This is at the core of what we do - but it doesn’t tell the whole story. We believe food is personal, and your food should be made just the way you like it. That’s why we encourage everyone to customize with a variety of house-made sauces, cheeses, meats, vegetables and finishes. Our goal is to make sure you eat well & do some good in the process.

Why the name?

The Olive Theory is the idea that eating well and doing good for the community can be as simple as eating a meal. The name was inspired by the symbol of the olive tree in the contest between Athena and Poseidon. As the story goes:

“Once a long time ago, the first king of Athens, King Cecrops set out to find a patron for his city. He called on Athena and Poseidon as they both showed great interest. Their rivalry was so intense that they almost went to war. Just as they were about to attack each other, Athena, with her typical, wise approach suggested that they should hold a contest. With King Cecrops the judge, they decided that whoever presented the city with the best gift would be the patron.

Poseidon was to go first, and he lifted his massive trident and struck the earth with it. At the point where the spear struck, a frothy spring burst out producing a sea. The people loved it but as they went closer to taste the water, to their dismay the water was salty, just like the seas he ruled.

When it was Athena's turn, she quietly knelt and buried something in the ground which in time grew into an olive tree. This turned out to be a much more useful gift, granting the Athenians, not only the olives themselves as sustenance, but also a source of oil for their lamps and for cooking their food as well as the wood from the olive tree to build their boats and houses. Clearly Athena's gift was deemed by far the better.”

In the Roman tradition, it was Jove (or Zeus) who served as judge, and it was the god Neptune who challenged the goddess Minerva to the contest over Athens. The result however was the same.

While our name & logo were inspired by Greco-Roman mythology, we chose ‘The Olive Theory Pizzeria’ because our mission is to create a business that promotes sustainable growth for our community through learning & education.